ImageMaker strives to produce Corporate Presentations and Documentaries that not only inform, explain, educate, show, and prove but

consist of targeted communicationthatreaches the ultimate goal to: bring out the message, convince the audience, wet the appetite and call to action.

mageMaker believes that in order to reach this goal, a presentation should be conceptual, complete in its content and its arguments and has to bring out

the corporate message in a highly exciting way to ensure that the viewer will remember the presentation as they would remember a good movie.

ImageMaker uses Video Footage for its Presentations and Documentaries as a sole visual or in combination with and additional media, depending on the story and the client’s requirements.

Each media type has its particular strengths and limitations, but the combination of Video and High-End 3D Animation, provides for a very powerful visual toolbox that can cover every subject and element.

The strength of Video lies in the ability to bring in the human factor, and provide and eyewitness account (proof of facts where needed) and atmosphere. Interviews with key people are an effective tool to cover corporate information, to give personal and professional insight, to relay a mission statement and to show the key people behind the company.

Dedicated Writing: ImageMaker’s Documentaries are conceptual, meaning that they have a clear focus point and an explicit message. They are designed to target a pre-determined audience using appropriate diplomacy, tone and structure. These Documentaries are not just a sum of facts packed within a nice story, they are a psychological tool. Well designed, these presentations can be ‘in a way’ manipulative in the positive sense of the word. Several story structures can be used to direct an audience’s emotion and steer an audience to the right conclusion. In applying the principals of dramatic writing, a story is created that stimulates the audience’s curiosity and therefore holds their attention right till the end.

Entertainment Value: can be realized by using a strong storyline and aesthetically exciting cinematography and other visuals of which the style forms the visual ‘red line’ throughout the documentary, which captivates the audience from a strong beginning to a definitive end. Music and SFX is carefully created to not only support but also enhance the visuals and to create emotional value.

As a Full Production House, ImageMaker is equipped to take on all your video requirements, for the production of a 60 min broadcast Documentary to a short Corporate Presentation or for Video Footage as part of a Mixed Media Production.

From Development and Pre-Production to Post-Production and Video shoots in any location in the world, ImageMaker has a dedicated video and editing crew and an in-house editing suite.

mageMaker’s Video crew consists of a Director, Production Manager, Writer, DOP/Cinematographer, 3 On- Location Sound Recordists and 2 Online Editors and several assistants on stand-by. The core team of 5 people has a combined professional experience of over 110 years.  ImageMaker’s crew members have worked for the US and Canadian

feature film and television industry and several of them are award winners. Over the years, their work has been broadcasted on numerous national and international networks.  The crew’s main specialty is the Documentary and they have traveled all over the world to direct and shoot; socio-political, industrial, human interest and corporate documentaries.

ImageMaker can tailor the crew size, and equipment package to suit your budget, keeping in mind there are minimal requirements for shooting a quality video.  

But you may ask: Why do I have to have professionals shoot my video footage, it is expensive…..

There is the general assumption that, of a video production, the actual video shoot is the most expensive part. We can state the contrary.  The development, (Concept Development and Writing) and post production phase (Editing, Narration, Music etc.) will take up to 60%-70% of the budget.

Using amateur footage, to save the cost for the video shoot, will not bring the cost of a production considerably down.  A warning:  it very likely will bring the cost of the production up.

From experience we can say; amateur video footage that was provided by our clients to use in the production of presentations, without exception, took considerably more time to edit to the script.

Besides the quality concern of amateur shot footage, there is a considerable risk of ‘blank spots’ in the timeline caused by the lack of appropriate footage. Blank spots need to be filled in by other types of visuals, which have to be produced, against additional cost. 

A Professional Video Crew, whose livelihood is determined by the quality of their work and their professionalism, will go the extra mile to get the footage that is required. In addition, their experience makes them pay attention to details that are essential for a quality production.  Besides technical and operational know how, full understanding of and emotional attachment to the story is needed to cover all the required elements.

ImageMaker’s Video Crew shoots according to a shooting script that has been created before the shoot, in order to make sure the video footage is in accordance with and relevant for the script and the narration. The requirements for video footage are determined by the Executive Artistic Director and laid out by the shooting script.

Additional to the more obvious story elements, some example of other possible requirements;

• Aerial Footage from helicopter with our without Tyler Mount
• Find proof, capture witness account
• Capture Symbolic Elements
• Capture Atmosphere to its fullest
• Capture ‘The story behind the story’
• Capture the outsider view of the story
• Close-up view of Human Interaction
• Close-up view of Human Emotion
• Provide interesting general illustrations

• Focus on interesting light conditions
• Attention to and usage of background action
• Several styles of Interview-on-Location
• The use of Strategic Interview Techniques
• Capture Sound Bites from locals
• Time Lapses and Sequences
• Provide B roll material
• For editing requirements provide all angles, cutting points and inserts

In the end, assigning the ImageMaker crew to shoot the video footage needed for your production is guaranteed a smart choice.

Corporate Presentation’s ability to:

• Research
• Concept Development
• Art Direction
• Production Management
• Creative Script Writing
• Translation
• Video Shoot On Location (Director, DOP, Assistant Camera, Sound Recordist, Production Manager)

• Interview Shoot
• Camera/Sound/Lighting/Grip – Equipment
• Studio
• Story Boarding
• Video Editing
• Digitizing

• Editing Suite
• 3D Animation
• 3D Modeling and Texturing
• 3D Suite and Rendering Farm
• Compositing
• Data Conversion
• After Effects
• Graphic Design

• Motion Graphics
• Scratch Narration
• Voice-Over Talent
• Narration Recording Studio
• Music and SFX
• Rendering
• Web Conversion
• Distribution
• Filling and Back-Up

Video Footage’s ability to:

ImageMaker’s Professional Video Production capability to:

• bring in the human factor and atmosphere
• provide experience of reality for the viewer
• provide eyewitness account (proof of facts where needed)

• add emotional value
• provide interviews and personal accounts
• capture statements and counter statements

• provide for an exciting viewing experience and lasting impression
• bring out the message, convince the audience, wet the appetite and call to action
• pay attention to details that are essential for a quality production

• go the extra mile to get the footage that is required
• tailor crew size, equipment package to suit your budget
• to take on all your video requirements